About us
Born from a love of cycling and a desire to improve the bike care routine, NB CARE was founded by riders, for riders.
We know firsthand the importance of keeping your bike in perfect condition for every ride.
That’s why we’re dedicated to constant innovation—whether it’s formulating safer, high-performing products or creating packaging that’s as sleek and functional as the bikes we care for.
Our Mission: Bike Care Made Simple
At NB Care, we believe bike care shouldn’t be complicated.
Whether you’re gearing up for race day, pushing through a tough training session, or conquering long-distance rides, keeping your bike in peak condition should be as seamless and rewarding as the ride itself.
That’s why we’ve created a line of premium, hassle-free products that make bike maintenance a breeze—because you deserve more time on the road and less time scrubbing.
But behind our mission of Bike Care Made Simple is something deeper. It’s not just about keeping your ride spotless; it’s about the passion that drives every cyclist. And we’re here to support that lifestyle with products that protect your bike, your peace of mind, and even the planet.
The Meaning Behind ‘NB’: Our 9 B’s
While “NB” may look simple, it carries the values that guide everything we do. It’s our commitment to creating products that not only work well but are thoughtful, sustainable, and rider-friendly. So what does “NB” stand for? Let us introduce you to the 9 B’s that define who we are:
- Bike-loving: We’re passionate about bikes, and it shows in every product we create.
- Belgian: Proudly rooted in Belgium, where cycling is in our DNA.
- Best in class: We never settle. Our products are carefully designed and tested to outperform the competition.
- Bucketless: Our cleaning solutions are designed for convenience—no need for a bucket, just grab and go!
- Balance power and planet: Our products are tough on dirt but gentle on the environment.
- Biodegradable: We care about the planet as much as we care about your bike.
- Breeze scented: Imagine cleaning your bike and leaving your garage smelling fresh. That’s the NB signature.
- Brake friendly: Safe for all components, including those delicate brakes.
- Bearing friendly: Keep your bike rolling smoothly with formulas that care for even the smallest parts.
Each of these values is woven into the fabric of who we are, guiding us as we develop products that don’t just clean your bike but elevate your entire experience as a cyclist.
Contact us
Do you have a question about our products?
Contact us today without obligation.